MFK-Baccarat Rough-540 70ml

Baccarat Rouge 540 is born from the encounter between Maison Francis Kurkdjian and Baccarat, whose 250th anniversary was celebrated with this eau de parfum that evokes the transparency and density of crystal. Francis Kurkdjian wanted to convey the poetic alchemy of crystal-making in this woody ambery floral fragrance, by imagining a unique creation based on 3 auras.

The number 540 points to the reddening temperature in crystal manufacture, and “Rouge” has been Baccarat’s emblem since 1997. The theme Francis Kurkdjian advanced in Baccarat Rouge 540 is the synthesis of a seemingly impossible olfactory antinomy: to be transparent and yet to possess overwhelming density — a profoundly contemporary event in twenty-first-century perfumery in which fragrance’s “transformation” was supplanted by “state.”

Launched in 2015 and originally created exclusively for the legendary Baccarat crystal house, Baccarat Rouge 540 has since become the most talked-about, most coveted, and most universally beloved niche fragrance of the modern era. It is addictive, sweet, nostalgic and gentle — like a warm hug. The only unisex perfume that is truly addictive. A fragrance that doesn’t just sit on skin — it becomes a part of it.